| AUGUST 19, 2020

Meet Thomas Duran, visual storyteller and Creative Director at TD Films – and learn how to harness the power of small business videography to express your brand more effectively. Dobbin gets the low-down on what you can do yourself to make a marketing video for your company, and when you should call in a pro.

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| AUGUST 19, 2020

Meet Thomas Duran, visual storyteller and Creative Director at TD Films – and learn how to harness the power of small business videography to express your brand more effectively. Dobbin gets the low-down on what you can do yourself to make a marketing video for your company, and when you should call in a pro.

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| JULY 20, 2020

Meet Thomas Duran, visual storyteller and Creative Director at TD Films – and learn how to harness the power of small business videography to express your brand more effectively. Dobbin gets the low-down on what you can do yourself to make a marketing video for your company, and when you should call in a pro.

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| JANUARY 30, 2020

Dobbin talks with Jason Rule, co-founder of Driven Nutrition and Titan Nutrition, about growing product lines as a natural extension—while caring for people and combining a personal touch with the digital age. Learn More about Driven Nutrition

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| NOVEMBER 7, 2018

Regulatory focus theory posits that there are two main motivations in human nature: gaining pleasure and avoiding pain. Knowing which one motivates your customers more can lead to better profits and more conversions from your marketing efforts. All marketing efforts come down to one thing: connecting with customers in ways that make them buy. Businesses … Continue reading Regulatory Focus Theory: How to make your marketing connect with your customers’ deepest motivations

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| NOVEMBER 7, 2018

When our CEO Melissa Allen and Operations Coordinator Elizabeth Buck came back from the EntreLeadership Summit this year, the one thing they just couldn’t stop talking about was StoryBrand. What is StoryBrand? StoryBrand is a marketing framework that uses elements of storytelling to connect with customers. Created by Donald Miller, this 7-part framework is meant to … Continue reading StoryBrand comes to GetUWired

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| NOVEMBER 7, 2018

You’ve surely heard of social media influencers. Those famous folks that brands partner with to expand their reach and promote their products on social media. Some of the biggest influencers – like Beyoncé and Kim Kardashian – can command up to $1 million for ONE SINGLE SOCIAL MEDIA POST, because they reach millions of followers … Continue reading How small businesses can use social media influencers to grow their audience

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| NOVEMBER 7, 2018

Political season is upon us. Accomplished, passionate men and women are vying for the country’s attention and your vote. Since candidates don’t get to talk in person to most of the people they’re trying to woo, their fate is, for the most part, decided by content marketing. Yes, content marketing, just like your small business. Taglines, … Continue reading 2016 Presidential Campaign Slogans – What small businesses can learn from candidates’ taglines

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