| DECEMBER 16, 2015

Every time we create a holiday email marketing campaign for a client, we always have the same issues: do we use Merry Christmas or Happy Holidays? Should we send out emails for Christmas AND Hanukkah? Is it Hanukkah or Chanukah? (My spelling of those two was so bad that I had to Google “Jewish Christmas” the first … Continue reading Merry Christmas or Happy Holidays: How to Phrase Your Holiday Email Marketing

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| FEBRUARY 24, 2015

Part of an effective landscape marketing strategy is finding your business’ USP – your unique selling proposition. Landscaping businesses, like other businesses, have to figure out what it is that makes their business special if they expect to stand out of the crowd! What is a USP? Your USP is your unique selling proposition – it’s … Continue reading Landscape Marketing Strategy 101: Finding Your USP

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| OCTOBER 12, 2014

I found this fabulous infographic as part of a post from SmartInsights.com, “Leveraging Content to Drive Awareness, Permission and Sale” by Danyl Bosomworth. This infographic lays out exactly what you need to provide in your content marketing at each stage of the sales funnel. One line in the article that really caught my attention was this: “Relevant … Continue reading Content Marketing Infographic: Giving customers what they want at every stage

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| NOVEMBER 27, 2013

  The simple marketing automation definition is “using software to automate repetitive online marketing tasks.” Using software increases the efficiency of your information being sent to every lead, prospect and current buyer while reducing the chances of human error. What is the marketing automation definition? The first part is to create a marketing funnel that moves cold … Continue reading Marketing automation definition made simple

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