| JULY 20, 2020
Meet Thomas Duran, visual storyteller and Creative Director at TD Films – and learn how to harness the power of small business videography to express your brand more effectively. Dobbin gets the low-down on what you can do yourself to make a marketing video for your company, and when you should call in a pro.
| JANUARY 30, 2020
Dobbin talks with Jason Rule, co-founder of Driven Nutrition and Titan Nutrition, about growing product lines as a natural extension—while caring for people and combining a personal touch with the digital age. Learn More about Driven Nutrition
| NOVEMBER 7, 2018
Regulatory focus theory posits that there are two main motivations in human nature: gaining pleasure and avoiding pain. Knowing which one motivates your customers more can lead to better profits and more conversions from your marketing efforts. All marketing efforts come down to one thing: connecting with customers in ways that make them buy. Businesses … Continue reading Regulatory Focus Theory: How to make your marketing connect with your customers’ deepest motivations
| NOVEMBER 7, 2018
When our CEO Melissa Allen and Operations Coordinator Elizabeth Buck came back from the EntreLeadership Summit this year, the one thing they just couldn’t stop talking about was StoryBrand. What is StoryBrand? StoryBrand is a marketing framework that uses elements of storytelling to connect with customers. Created by Donald Miller, this 7-part framework is meant to … Continue reading StoryBrand comes to GetUWired
| NOVEMBER 7, 2018
You’ve surely heard of social media influencers. Those famous folks that brands partner with to expand their reach and promote their products on social media. Some of the biggest influencers – like Beyoncé and Kim Kardashian – can command up to $1 million for ONE SINGLE SOCIAL MEDIA POST, because they reach millions of followers … Continue reading How small businesses can use social media influencers to grow their audience
| NOVEMBER 7, 2018
Outstanding in your field – that’s the definition (see: pun) we use when discussing Cow Candidates. We want to see you rockstar recruits stand out among the slush pile. Here are a few quick and dirty tips that will show you how to win the job interview and get a call back to the next step … Continue reading How to be a Cow Candidate – Part One: Applying
| NOVEMBER 7, 2018
Political season is upon us. Accomplished, passionate men and women are vying for the country’s attention and your vote. Since candidates don’t get to talk in person to most of the people they’re trying to woo, their fate is, for the most part, decided by content marketing. Yes, content marketing, just like your small business. Taglines, … Continue reading 2016 Presidential Campaign Slogans – What small businesses can learn from candidates’ taglines
| NOVEMBER 7, 2018
Work is hard. Even if you love where you work, love what you do, and get paid a million bucks a year, you’d probably rather be out trout fishing or laying on the beach with an umbrella drink in your hand. The constant pressures of the workplace can eat away at your physical and mental heath. … Continue reading 5 Benefits of Mindfulness at Work
| OCTOBER 12, 2018
Millennials are bombarded by advertising every waking hour, and have been since they were infants. As such, they’ve learned to tune out the advertising “noise” that used to work wonders on previous generations.
| MAY 16, 2018
Better make some space on our awards shelf… because GetUWired was just named one of Atlanta’s Best and Brightest Companies to Work For! The Atlanta’s Best and Brightest Companies to Work For competition honors organizations that show their commitment to excellence when it comes to employee wellness, happiness, retention, work-life balance, development, and more. “It feels … Continue reading GetUWired named one of Atlanta’s Best and Brightest Companies to Work For